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UX Architect
April 2018 to Present

Design research, content modeling, IA, interaction design, persona development

Co-founder, UX-Strategist
LA DIA Design, LLC
October 2017 to Present

Wearer of many hats. My roles include business development, project planning, design research, content modeling, IA, prototyping.
Projects include: 
- World Information Architecture Day
- Hyde Jackson Square Main Street

Founder, Principal
Grace Lau Consulting
Mar 2006 to Present

Consulting UX design and develop websites for small businesses and non-profits
- content strategy
- information architecture
- taxonomy
- interaction design
- UX audits
- site building (Drupal, Webflow)

Information Architect, UX Architect
Perficient Digital
Aug 2014 to April 2017

- Define UX strategy, navigation, and information architecture for digital channels
- Develop deliverables including site maps, user flows, and wireframes
- Conduct content inventories and content audits as needed
- Conduct content strategy workshops focusing on content/data modeling
- Design, plan and develop enterprise taxonomies/controlled vocabularies

Clients: DaVita, TrendMicro, AAA, Symantec, Veritas, Medtronic, Cedars-Sinai

Information Architect
Ask Media, a division of IAC/InterActive Corp
Jan 2014 to Jul 2014

- Responsible for the planning, developing, and execution of moderated and unmoderated usability tests for SymptomFind
- Advising product strategy on key design decisions, drafting strategic product roadmap
- Work closely with software engineers and content team to design an editorial experience that is flexible and scalable to their needs.
- Plan, design and build a working prototype of the taxonomy creation and management feature within Drupal; draft taxonomy governance policies and map content

Brands include: SymptomFind

Information Architect
ValueClick Brands (Formerly Conversant)
Sep 2013 to Jan 2014

Working on a better user experience for,, and via card sorting, user testing, stakeholder interviews.
- Conduct UX audit
- Benchmark navigation for Investopedia and Symptomfind

Brands include: SymptomFind, Investopedia, CouponMountain

Information Architect
Walt Disney Parks and Resorts Online, a division of Walt Disney Company
Oct 2007 to Sep 2013

- Developed and optimized design strategy on My Disney Experience Mobile (iOS, Android) 
- Experience concepting on the next generation of experiences for DisneyWorld
- Site strategy and structure, information architecture on (2008)
- Interaction design, information architecture on the first online dining reservation system (2007/8)


Masters, Library and Information Studies
University of California, Los Angeles

Activities and Societies: American Society for Information Society & Technology (ASIS&T), Special Libraries Association (SLA), Student Governing BoardChair, September 2006-May 2007, American Society for Information Science and Technology Student Chapter at UCLA.Organized chapter programming including technology workshop series in creating and designing websites with XHTML and CSS, Tips and Tricks with MS Word, Excel, and PowerPoint. Coordinated two major collaboration events with five other student groups.

Webmaster, September 2005-October 2006,American Society for Information Science and Technology Student Chapter at UCLA.Redesigned website, including content development, visual and graphic design, user experience and menu taxonomy.

Webmaster, September 2005-September 2006, Student Governing Board at UCLA. Redesigned website in alignment with group mission and vision

Bachelors, Political Science
University of California, Los Angeles

Political Science major with emphasis in comparative politics, Geography minor with interest in geographic information systems (GIS)

Associates, Liberal Arts
East Los Angeles Community College